Open to Work

Rina Rahayu

Data Scientist

Rina Rahayu

Professional Profile

Hello, I'm Rina — a data scientist turning messy datasets into clear business decisions through statistical modeling and machine learning.

Fresh graduate of Informatics Engineering, Universitas Muhammadiyah Yogyakarta (UMY) with hands-on experience in predictive modeling, NLP pipelines, and customer analytics. Currently freelancing for Indonesian SME analytics projects and open to junior data scientist / analytics roles in tech / fintech / e-commerce companies.

Based in Yogyakarta, Indonesia

Selected Works

Highlights of recent data science + ML projects — click each card to flip and see project details.

Customer Churn Prediction — Telco Indonesia

Customer Churn Prediction — Telco Indonesia

Predictive Modeling · 2024

Customer Churn Prediction — Telco Indonesia

End-to-end churn prediction model for an Indonesian telco SME. Feature engineering on 24-month call detail records, XGBoost classifier (ROC-AUC 0.89), SHAP value interpretation. Deployed via Streamlit dashboard for monthly retention team review.

Sentiment Analysis Dashboard — Indonesian Social Media

Sentiment Analysis Dashboard — Indonesian Social Media

NLP / Text Mining · 2024

Sentiment Analysis Dashboard — Indonesian Social Media

Real-time sentiment analysis pipeline on Indonesian Twitter (Bahasa Indonesia + Javanese slang). Fine-tuned IndoBERT model on 30K labeled tweets (F1 0.84). Interactive Power BI dashboard for brand monitoring team.

Recommender System — Local E-commerce

Recommender System — Local E-commerce

Machine Learning · 2024

Recommender System — Local E-commerce

Hybrid collaborative + content-based recommender system for a Yogyakarta local fashion e-commerce. Implicit feedback matrix factorization + item embeddings. A/B test showed +18% CTR vs popularity baseline.

COVID-19 Trend Forecasting Indonesia

COVID-19 Trend Forecasting Indonesia

Time Series · 2023

COVID-19 Trend Forecasting Indonesia

Bachelor thesis — comparative forecasting of COVID-19 cases across 5 Indonesian provinces. SARIMA vs Prophet vs LSTM benchmarks on 730-day case records. LSTM won by 12% MAPE on test set.

Experience

Hands-on projects across data science, ML, and analytics — shipped models + dashboards used by stakeholders.

  • Data Analytics Consultant

    Aug 2023 - Present

    Freelance — Independent Data Scientist

    Solo freelance practice serving 6+ Indonesian SMEs across retail, fintech, and F&B sectors. Scope: customer analytics, churn modeling, dashboard development (Power BI / Tableau). Average project completion 4-6 weeks.

  • Data Science Intern

    Jan 2024 - Jun 2024

    Bukalapak — Yogyakarta Analytics Hub

    6-month internship at Bukalapak's regional analytics team. Built customer segmentation pipeline using K-means + RFM analysis on 2M+ user records. Outputs adopted by marketing team for targeted campaigns (+12% CTR improvement).

  • Research Assistant

    Aug 2022 - Dec 2023

    UMY Big Data Research Lab

    Part-time research assistant at UMY Big Data Lab. Co-authored 2 published papers on Indonesian COVID-19 forecasting + microloan credit scoring. Maintained lab's GPU compute cluster + data pipeline infrastructure.

Education

Degrees in computer science + data engineering, plus targeted self-directed coursework.

  • Bachelor of Computer Science (S.Kom.) — Informatics Engineering

    Aug 2020 - Jul 2024

    Universitas Muhammadiyah Yogyakarta (UMY)

    GPA 3.84/4.00 (Magna Cum Laude). Concentration: Data Science & Machine Learning. Bachelor thesis on COVID-19 forecasting using deep learning. Active in UMY Data Science Community + Google Developer Student Clubs UMY.

  • Senior High School — Natural Sciences (IPA)

    Jul 2017 - May 2020

    SMA Negeri 1 Yogyakarta

    IPA track. Active in mathematics olympiad team — provincial finalist Earth Science 2019. Editor of school science magazine.

Additional Experience

Leadership + community roles outside formal work — student orgs, study groups, volunteer projects.

  • Head of Workshop Division

    Aug 2022 - Jul 2023

    UMY Data Science Community (UDSC)

    Led workshop programming for 120+ UDSC members. Organized 8 hands-on workshops (Python, scikit-learn, Tableau, SQL fundamentals) + Yogyakarta Data Science Day 2023 (300+ attendees from 8 universities).

  • Machine Learning Lead

    Sep 2022 - Aug 2023

    Google Developer Student Clubs (GDSC) UMY

    Mentored ML study group of 15 students. Organized GDSC UMY Solution Challenge 2023 — team finalist in regional round. Led 4 ML knowledge sharing sessions covering TensorFlow + scikit-learn fundamentals.

  • Research & Development Staff

    Jan 2022 - Dec 2022

    Himpunan Mahasiswa Teknik Informatika UMY

    Volunteer at HMTI UMY R&D division. Co-authored chapter newsletter, organized 2 guest lecture sessions (industry data scientists from Tokopedia + Shopee).

Skills

Core competencies essential for shipping data science work end-to-end.

Data Science

  • Machine Learning
  • Deep Learning
  • Statistical Modeling
  • Natural Language Processing
  • Time Series Analysis
  • Predictive Modeling
  • Data Visualization
  • SQL & Data Querying
  • Feature Engineering
  • MLOps Fundamentals
  • Big Data Processing
  • Recommender Systems

Communication & Business

  • Stakeholder Presentation
  • Executive Dashboards
  • Technical Writing
  • Domain Translation
  • Project Scoping
  • Cross-Functional Collaboration
  • Mentoring & Knowledge Sharing
  • Client Briefing

Tools

Day-to-day toolkit for data exploration, modeling, deployment, and stakeholder communication.

  • Python
  • R
  • SQL
  • pandas
  • NumPy
  • scikit-learn
  • TensorFlow
  • PyTorch
  • Keras
  • XGBoost
  • PySpark
  • Jupyter Notebook
  • Google Colab
  • Tableau
  • Power BI
  • Streamlit
  • MLflow
  • Docker
  • Git & GitHub
  • AWS (Basic)

Awards

Acknowledgments for academic excellence + competitive achievements in data science.

Magna Cum Laude — Bachelor of Computer Science

Universitas Muhammadiyah Yogyakarta

2024

View Certificate

Best Bachelor Thesis — Department of Informatics Engineering

Universitas Muhammadiyah Yogyakarta

2024

View Certificate

Winner — Indonesia Data Science Competition (Gemastik 16)

Kemendikbud + Pusat Prestasi Nasional

2023

View Certificate

Top 3 — Shopee Data Science Hackathon

Shopee Indonesia

2023

View Certificate

Dean's List — Semester 4, 5, 6, 7

Faculty of Engineering, UMY

2022 - 2024

View Certificate

Outstanding Student Scholarship (Beasiswa Unggulan)

Ministry of Education, Culture, Research, and Technology

2021 - 2024

View Certificate

Certifications

Professional certifications demonstrating depth in machine learning, cloud, and analytics tooling.

Google Cloud Professional Data Engineer

Google Cloud · Issued: Aug 2024

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TensorFlow Developer Certificate

Google + TensorFlow · Issued: Jul 2024

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AWS Certified Machine Learning — Specialty

Amazon Web Services · Issued: Jun 2024

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Deep Learning Specialization (5 courses)

Coursera (DeepLearning.AI) · Issued: May 2024

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Machine Learning Specialization (3 courses)

Coursera (Stanford / DeepLearning.AI) · Issued: Apr 2024

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IBM Data Science Professional Certificate

Coursera (IBM) · Issued: Mar 2024

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Google Data Analytics Professional Certificate

Coursera (Google) · Issued: Feb 2024

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Microsoft Power BI Data Analyst Associate (PL-300)

Microsoft · Issued: Jan 2024

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Tableau Desktop Specialist

Tableau / Salesforce · Issued: Dec 2023

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SQL for Data Science Specialization

Coursera (University of California, Davis) · Issued: Nov 2023

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Natural Language Processing Specialization (4 courses)

Coursera (DeepLearning.AI) · Issued: Oct 2023

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MLOps Specialization

Coursera (DeepLearning.AI) · Issued: Sep 2023

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Hugging Face NLP Course

Hugging Face · Issued: Aug 2023

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DataCamp Data Scientist Career Track

DataCamp · Issued: Jul 2023

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Kaggle Intermediate Machine Learning

Kaggle · Issued: Jun 2023

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BNSP Junior Data Analyst Certification

Badan Nasional Sertifikasi Profesi (BNSP) · Issued: May 2023

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Apache Spark Fundamentals

Databricks Academy · Issued: Apr 2023

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TOEFL ITP — Score 597

ETS · Issued: Aug 2023

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Testimonials

Endorsements + testimonials highlighting working style + technical contributions.

  • Dr. Aris Munandar, M.Cs.

    Thesis Advisor + Head of Big Data Lab, UMY· July 2024

    Rina combined statistical rigor with engineering discipline in a way I rarely see at undergraduate level. Her thesis on COVID-19 forecasting moved beyond toy benchmark comparisons — she actually shipped reproducible code + clear stakeholder framing. Ready for industry from day one.

    View Letter
  • Yusuf Pratama

    Senior Data Scientist, Bukalapak· June 2024

    Hosted Rina as our analytics intern. She picked up our internal data stack faster than most full-time hires — within 6 weeks she was shipping production-ready customer segmentation features. Strong fundamentals, calm under pressure, asks the right questions.

    View Letter
  • Maya Sari, S.E.

    Founder, Klinik UMKM Analytics· September 2024

    Rina delivered our churn prediction project end-to-end as a freelancer — model, dashboard, retention playbook. The output is now part of our standard monthly client report. Reliable, professional, and surprisingly business-savvy for a fresh grad.

    View Letter

Feel Free to Reach Out

Let's start a productive conversation — happy to talk data, design, or your next project.

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